• Tom O'Connor

The Truth Behind Selling Alternative Fuel Vehicles

When it comes to selling Electronic Vehicles (EVs), many say that franchised dealerships “can’t or won’t” market and sell EVs. But that’s not true, and history proves that dealers have marketed and sold them fairly well, especially given the limited support of their efforts by the other parties involved.

To effectively sell EVs and change the game so that EV sales account for a larger portion of the market, there needs to be effort and support by all parties involved. This includes not only you, the dealer, but the manufacturers, regulators, government officials, electric utility providers, etc. If everyone does their part, the shift will occur easier and faster.

Below are some examples of how each can contribute:

Manufacturers - Education and incentives are key. Consumers need to be better informed on the benefits of EV ownership and can be influenced further by incentivizing the purchase. As EVs catch on and there’s more of a buzz in the market, manufacturers can incentivize less and let the benefits of the car sell itself.

Government – It, too, should offer incentives to promote sales, and more importantly, must build an infrastructure to support the growing number of EVs on the road.

Dealers – For your part, you need to ensure that employees are properly trained on the benefits of an EV, from both a financial and environmental standpoint. There are resources available to assist in training your employees, like the new “eStar” EV Certification Program that will be coming to NJ in 2018. (presented by NJ CAR, ChargeEVC and Plug in America)

These are just some of the ways dealers, manufacturers and governments can work together in support of changing the future of the auto industry to where EVs account for a larger portion of the market than traditional vehicles. Are you doing your part to support the move to put more EVs on the road?